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Fashion Icons Inspired Attires. Shop! Fashion Icons Inspired Attires. Shop!

The trends they set, the looks they epitomised, the aura they projected transcend time and space. From Madhubala’s magic to Rani Gayatri Devi’s elegance, from Zeenat Aman’s flamboyance to Rekha’s opulence - they are the super women who have shaped Indian ethnic fashion. For all time to come.

Join us as we turn the pages to salute India’s favorite fashion icons!

Madhubala's Magic in Anarkalis and Embroidered Abaya Suits. Shop!

Her “Pyaar kiya to darna kya” made a million hearts skip a collective beat. Madhubala’s flowy Anarkalis and embroidered Abaya Suits continue to reign. Amongst her lovely Moghul jewelry was the jhapta, a piece that she wore to perfection. And her saree look? Unforgettable!

Gayatri Devi's Magic in soft-hued chiffon and georgette sarees. Shop!

Gayatri Devi was the quintessential queen of hearts. Her soft-hued chiffon and georgette sarees spoke of understated sophistication. She actually brought chic, floral print fabrics to the spotlight, and her elegant strand of pearls made it to every ‘it’ list. Nothing has changed since then.

Rekha's Magic in Kanchipuram, Shimmering jewel tones & More. Shop!

She isn’t a national heartthrob for nothing. Bollywood’s ultimate diva defies age and stereotypes! Flaunting the traditional Kanchipuram, Rekha is a rhapsody of rustling silk, shimmering jewel tones, golden embroidery and heavy jewelry. When she walks the talk, India listens.

Zeenat Aman's Magic in Indowestern Styles. Shop!

When she swayed to “Hare Rama Hare Krishna'' as the original flower girl, Zeenat Aman broke every rule in the book! Suddenly, wardrobes became Western and sassy! She brought in an era of flamboyant palazzos, bold prints, polka dots and bell sleeves to create timeless trends.

Styles Inspired by Trendsetting Women
Styles Inspired by Trendsetting Women
Styles Inspired by Trendsetting Women
Madhubala's Magic in Anarkalis and Embroidered Abaya Suits. Shop!
Gayatri Devi's Magic in soft-hued chiffon and georgette sarees. Shop!
Rekha's Magic in Kanchipuram, Shimmering jewel tones & More. Shop!
Zeenat Aman's Magic in Indowestern Styles. Shop!