Who We Are
The journey of Utsav Fashion began in the year 2000 with the opening of our first wholesale and retail outlet in Jaipur, India. After the success of this store, Utsav Fashion launched its online store in 2003, never looking back since then. Today, it is the world's preferred choice for Indian Ethnic Fashion and sets new standards of customer delight every day.
Utsav Redefines Celebration & Shopping Experience for All
Welcome to Utsav Fashion, where we are thrilled to unveil a fresh chapter in our journey with a vibrant new look and a renewed commitment to you. As we celebrate Diwali 2024, we present our innovative & fresh brand identity. Our new approach echoes the spirit of new beginnings with new colors, new story, and a seamless shopping experience.
New Color Palette
With the updated palette of earthy and auspicious shades, we invite you to celebrate every Utsav and special moment in your life with us. Feel the warmth and fresh outlook with soothing hues of orange and count on serene browns to celebrate your close bond with Indian roots. Savour the rich heritage with a rejuvenating touch-up of turmeric and vermillion. To mark the countless celebrations of life, we have added generous strokes of Orange, Maroon, and Wine.
One-stop-shop Destination for All
The look reflects our evolution from a women-centric focus to a comprehensive family shopping destination. While staying true to our heritage, we expand our horizon with an extensive range of fashion for women, men, and kids. You can now shop the latest Indian Fashion for every member of the family.
Latest Styles for All Occasions
Whether you are preparing for a grand event or looking for everyday casuals, we’ve got you covered. Our collection now includes traditional wear for all your special occasions, from mirror-work lehengas for festive dances to elegant temple jewelry for weddings. Plus, our pre-draped sarees and versatile options ensure you’re ready for any event with ease.
Utmost of Convenience
Experience the convenience of shopping from the comfort of your home with our Utsav APP. Explore our extensive range, enjoy equality in fashion, and indulge in our diverse offerings—because everyone deserves to look classy. From men’s formal shirts and casual blazers to traditional wear and beyond, we cater to all styles and preferences.
- Gift Wrap Option: Make your presents extra special with our gift wrapping service.
- Discounts on Stitching Services: Enjoy significant savings on custom stitching, making your experience hassle-free.
- All Sizes Available: We accommodate all body types with sizes available up to 74”.
- Video Shopping Feature: View detailed videos of our products to better understand their style and fit before making a purchase.
At Utsav Fashion, we’re dedicated to offering you a seamless, enjoyable shopping experience that aligns with the latest trends and your unique style. Join us as we embark on this exciting journey and discover fashion that’s as dynamic and versatile as you are.
Thank you for being a special part of Utsav’s journey. Cheers to new beginnings and a stylish Diwali! 🪔✨
01
What We Stand For
We are a one-stop webshop offering the widest variety of authentic and trendy ethnic fashion. Our online platform offers it all - sarees, salwar kameez, lehengas, contemporary Indo Westerns with an exquisite collection of accessories.


02
Our Mission
To provide our customers a truly international online shopping experience, we guarantee superior quality and craftsmanship through our range, supported by swift and secure processes right from purchase to product delivery and beyond.
03
Our Vision
We envisage ourselves as the best online shopping experience for customers worldwide, providing rich Indian artistry through truly international fashion statements. The aim is to source the best of Indian Ethnic Fashion and spread its magic.
What's Special About Us
A 21-Year Old Legacy
For over a decade, we have been taking the finest of India to the world. Every style we offer, every service we bring, every technology initiative we take is backed by experience few can boast of.The Latest Collection
Our collection encompasses 75,000 of the latest Indian styles. Our team of fashion experts work with artisans and weavers to bring you red-hot trends inspired by fashion runways.Explore
Fast Fashion for You
Not everyone can boast of a Ready to Ship Collection as exciting as ours. You’ll never miss an occasion when you shop from our repertoire that’s set for dispatch within 24 hours.Explore
Plus Styles Galore
Unlike many online stores, we have a dedicated collection of Ready-to-Wear styles in plus size. We also have an exclusive tailoring section for stitching Indian styles in larger sizes.Explore
Customization & Stitching
Our unique UDesign service offers customization in your chosen design, ensuring tailored perfection in the fit, styling & adornment. It’s like having a boutique that creates just for you.Explore
Curation by Occasion
Having a specialized curation team gives us an edge. We curate collections by festivals, colors, body types, zodiac signs, weddings, types of ethnic work - and more. Makes shopping so easy.Explore
Pan-India Specialities
Where would you find authentic treasures from artisan hubs across India? Right here. Kanjeevaram from Tamil Nadu, Baluchari from Bengal, Leheriya from Rajasthan...et al.Explore
Mobile-Ready Experience
We’ve put the finest technology at work so that all our front-end platforms are futuristic and mobile-ready. Shop from your mobile with ease, and get prices in your local currency to boot.Explore
For Weddings & Bulk Orders
For those living outside India, our hand-picked wedding closet and bridal trousseau of the richest Indian garbs is a dream come true. We also offer special discounts for bulk purchase.Explore
Worldwide Shipping
We deliver the finest Indian fashion worldwide at the most pocket-friendly rates. Rest assured, we levy No Hidden Fees and take full responsibility for the possible in-transit risks.Explore
Celebrating India Anywhere
What happens when the global Indian is looking for the finest ethnic wear? The search ends at utsavfashion.com. The incredible range, customization options and worldwide delivery are sure to bring smiles to faces across the world. Watch it for some slice-of-life fashion solutions from incredible India.
Let's Get Started
A warm welcome to this amazing journey, Just SIGN IN for the best shopping experience.