Over the last 10 years, as we have led the Indian ethnic women fashion arena,
many copycat firms and companies have tried to imitate our look in order to
convince potential clients that they'd receive the same time-tested products and
services which have made us so popular. But the similarities run only skin-deep.
Many of our customers have approached us during past 6-9 months asking us if
such and such website belongs to us.
Internet shoppers are relatively easy prey for such deceptive copycat sites.
Most copycat firms are brand-new and they hope to learn about fashion retailing
on your dime. Unless you're okay being someone's guinea pig, avoid firms that
seem poor copies .
Yes, there are a few copycats that try to look similar to our site, but don't be
fooled.
If any website belong to us, we will not hide our brand name. if anyone claims
to supply to us or claim to source from us, do double check with us.
Protect yourself from having the wool pulled over your eyes when shopping
online.
These me-too websites are ripping off our site design, product photos, content,
look and feel and even our terms & conditions along with disclaimers. The
complete and wholesale 'cut and paste' nature of the theft means that some of
their pages still link to our images and pages.
They are not even good copycats. The clumsiness shows as they have copied
without even bothering to edit words here and there.
We can’t believe how many people think that just by copying the strategies,
design and content of other sites they will have instant success. People think
that by simply stealing someone else’s website design and product images that
they will somehow have a good site. It doesn’t work that way!
True, sometimes it feels good when you know that people appreciate your work so
much that they want to even use it for themselves. But I think it is a
double-edged sword, people who visit such copycat websites first might think
that we are the one who copy them, which in return, puts our company at risk of
being labeled copycat.
We are thankful to our customers & visitors who take their time to write an
email to us to double check.
It does not affect us but sadly it leaves a bad taste in the mouth of the
gullible customers. We feel sorry for those who are ripped off by these
copycats.
Thankfully, savvy shoppers are smart enough to notice who is a copycat and who
is an original.
By the time others copy our product photos, we come out with fresh range leaving
these copycats no option but to go on perpetual sale mode in desperation to get
rid of stale products.
Others can shamelessly copy our website design, look & feel and item photos but
unfortunately matching quality and service is a different thing altogether.
When someone copies photos, quality does not suffer. But when someone tries to
recreate a garment by just looking at the photo, you can very well imagine the
outcome.
Still we suggest that you shop with these copycats and find out for yourself and
please do not forget to share your experience with everyone you know, so that
others do not get trapped.
Finally they can fool some of the people some of the time but cannot fool all
the people all the time.
Note:
We have nothing against the home / garage based stores. It's the service that
matters not the location that they operate from. But characteristics that we
feel are critical in an industry such as fashion are honesty, experience,
attention to detail, integrity and service.