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WHY SHOP FOR SAREES AT UTSAV?
- The largest variety by any stretch of the imagination
- Absolutely and incredibly authentic stuff from master craftsmen.
- 'Exclusive' sarees that cannot be found anywhere else in the online market.
- Different varieties of sarees sourced from different states - all in one site.
- Every colour, every fabric, every kind of work, every style available.
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- There are at least 40 village's within a 70 k.m. radius of Hyderabad, the capital of Andhra Pradesh, including Pochampalli, Koyalagudam, Puttapakka, Elanki and Chautupal where pochampalli cloths are woven. Pochampally is famous for the PURE SILK SAREES. They have a deseign of their own and are known as Pochampally Sarees. The colours are mesmarising and even more ashtonishing is the simple methods they use to produce such majestic pochampalli saris!!
- Utsav Fashion is one of the best Pochampalli sarees shop where you can find exclusive collection of pochampalli sari, pochampally sarees and pochampalli cloths from south india for weddings and marriages for online shopping.
- The term ikat stems from the Malay - Indonesian expression 'Mangikat' meaning to bind, knot or wind around. In principle, ikat or resist dyeing, involves the sequence of tying or wrapping and dyeing sections of bundled yarn to a predetermined colour scheme prior to weaving. Thus the dye penetrates into the exposes section, while the tied section remain undyed. The patterns formed by this process on the yarn are then woven into fabric. The three basic forms being single ikat, where either wrap or weft threads are tied and dyed prior to weaving is combined ikat, where wrap and weft ikat may co-exist in different parts of a fabric occasionally overlapping and double ikat which is by far the most complex form. Here both wrap and weft threads are tied and dyed with such precision, that when woven threads form both axis, mesh exactly at certain points to form a complete motif or pattern.
- No written document is available to as certain the origin or evolution of the ikat technique in this region. It is widely believed to have developed around the turn of this century. The oldest centre 'Chirala', situated on the rail route between Vijayawada and Madras, was once known to produce the famous cotton 'Telia Rumals' or 'Chowkas' woven in pairs admeasuring 55 to 75 c.ms. square. Characterized by their bold, geometrical motifs, in red, black and white, offset by wide single coloured borders, they were used in Indian by Fisher Folk and cowherds as loincloths, lungis or turbans. In the 1930's they were exported in large numbers to Burma, the middle east and East Africa where they were known as Asia Rumals .
- In the 60's the all India handicrafts board assisted the weavers of Pochampalli to start weaving sarees. Silk weaving was also introduced by training two weavers in Banaras. Pochampalli, a small village, slowly captured the market for pochampulli textiles, ikat sarees and today the whole of Nalgonda district works on ikat weavers which can compare with the very best in single ikat wrap weaving.
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- Silk is brought from Bangalore and Surat is the place from where pure zari is sourced. In pochampalli most of the weavers work for the Pochampalli co-operative society and the materials are provided to them through the society itself.
- Pochampalli weavers are experimenting these days with Jacquard and dobby techniques to combine it with ikat with the help of the weavers service centre, Hyderabad. Saree merchants from Hyderabad are exporting Pochampalli saris.
- Along with the traditional parrot, elephant, diamond and flower motifs, the ikat saree designers these days are developing new and modern designs to go with the current trends of the market.
- Utsavfashion.com is a shopping service provider for the large Indian community residing in USA, New York, Los Angeles, California, Chicago, Illinois, Houston, Texas, Philadelphia, Pennsylvania, Phoenix, Arizona, San Diego, California, Dallas, Texas, San Antonio, Texas, Austin, Detroit, Michigan, San Jose, California, Indianapolis, Indiana, San Francisco, California, Jacksonville, Florida, Columbus, Ohio, Austin, Texas, Memphis, Indiana, Indianapolis, Iowa, Des Moines, Tennessee, Baltimore, Maryland, Milwaukee, Wisconsin, Boston, Massachusetts, Charlotte, North Carolina, El Paso, Texas, Washington, D.C., Seattle, Washington, Fort Worth, Texas, Denver, Colorado, Nashville-Davidson, Tennessee, Portland, Oregon, Oklahoma City, Oklahoma, Wyoming, Cheyenne, Las Vegas, Nevada, Massachusetts, Boston, Hawaii, Sydney, Mauritius, Fiji Is., Australia, Singapore, India, Malaysia and other parts of world.
Most Recent Customer Reviews 
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Fine work.By Abbey from Austria on 2/1/2012 10:10:58 AM
Bottom Line : Yes, I would recommend this to a friend
Comments : I have received my order and I want to thank you for being so patient and putting order together in a very nice fashion. saree and blouses are done perfectly, as well. Thank you i will most definitely be ordering again in the future.
Attractive color.By Tanu from Turkey on 2/1/2012 10:20:30 AM
Bottom Line : Yes, I would recommend this to a friend
Comments : Finally I received my saree on Monday. Its very nice and how I wanted, thank you so much. I like your all ladies wear collections. I will see you soon.
Classy saree.By Radinka from Romania on 2/1/2012 10:12:27 AM
Bottom Line : Hi, I received the saree that I ordered, it is just awesome, loved it. I really liked the saree and its the same as seen on the net. Its really awesome and looking beautiful. Thanks for your fantastic service. Wish to make more purchases from your great collections.
Absolutely GorgeousBy Allie from U.S on 2/1/2012 12:53:19 PM
Bottom Line : Yes, I would recommend this to a friend
Comments : Item is absolutely gorgeous and your service was very efficient. I will be back and thank you.