WHY SHOP FOR INDO-WESTERN AT UTSAV ??

  • We have our finger on the style of West and tradition of East.
  • We have an in-house team of designers for the embroidery work.
  • We use innovative fabrics like tussar, jute and faux crepe.
  • We can get your tunics tailored from your preferred saree or the unstitched dress materials in our showcase.
  • Tunics in all sizes are available of every design.
  • Zardozi work tunics, or kurtis, are one of the most beautiful forms of artwork that has come from Persia and India, and it is one that can be worn. The word “zardozi” means “sewing with gold” and it refers to a special type of metal embroidery. Not only is the art lovely and eye-catching, but it is an ancient practice that dates back to the time of Rig Veda, approximately 1700–1100 BC. During the time of the Mughal Empire in India, around the 1700s, Zardozi work tunics were extremely popular amongst leaders and royalty. Later, when royal patronage declined, the demand for these beautiful women’s tops.or kurtis, also dropped.
  • The fashion experts of today are now confirming that the time of Zardozi work tunics has returned. In India, they are most popular in cities such as Chennai, Lucknow and Bhopal, but their popularity has crossed borders and the tunics are being worn all throughout the world, including in Europe and the Americas. Zardozi, imperial metal embroidery, has been used to decorate costumes of royalty and the wealthy for many years. It is also used in wall hangings, scabbards, furniture and even to decorate the dressings of horses and elephants. One can picture royalty coming down the streets of India, their elephants sparkling with the glitter of the Zardozi embroidery. It would be a fantastic sight. Now people can get a taste of that royal feeling by putting on their own Zardozi work tunics.
  • Zardozi embroiderers are the ultimate fashion artists. They used crochet hooks to stitch the metallic threads in a chain stitch kind of pattern. It all begins with a pattern or design drawn out on the fabric of the tunics. Most Zardozi work tunics are made with more elegant and rich fabrics, such as silk, satan or velvet. The fabric must be carefully and securely stretched over a wooden frame for support and then the embroiderer begins to stitch over the traced pattern. Later the fabric would be carefully washed to make sure no trace of the printed pattern could be seen.
  • While Zardozi work tunics were traditionally apparel for the rich and royal, today they have become popular amongst people of various cultures, backgrounds and classes. These women's tops are dazzling when worn to elegant evening occasions, such as weddings or other traditional ceremonies. The ground fabric can be a variety of colors, such as black, white, pinks, blues and more. They are available in sleeveless, short-sleeved or long-sleeved and can be long or short in length. One can even find Zardozi work tunics favoring gold, copper or silver threads, depending on the color of the fabric or occasion.
  • Zardozi work tunics used to be for royalty alone, but now they are available for everyone to enjoy. This ancient artwork is growing in popularity and becoming a hot fashion trend around the globe.

Most Recent Customer Reviews

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Wear your style and exhibit your passion. Keep ahead in fashion race with this blue cotton embroidered tunic. This readymade outfit is nicely designed with floral print, sequins, mirror and patch work. Accessories shown in the image is just for photography purpose. Slight variation in color and patch patti pattern is possible.
   GREAT.
By Saira from Singapore on 3/26/2012 11:43:22 AM
Bottom Line : Yes, I would recommend this to a friend
Comments : Awesome design. Everyone liked it. Thanks a lot Utsav
 
Undoubtedly the ultimate wonder of your wardrobe will be this lovely tunic. Keep ahead in the fashion race by wearing this crimson red pure silk embroidered tunic. This readymade tunic with a chinese collar is exclusively embellished with resham, beads and patch work giving it a prim and pretty look. A nice patch edging of the tunic is enhancing its beauty. Grab this outfit before the next season. Slight variation in color and patch patti pattern is possible.
   Really gorgeous.
By Lata from Hungary on 3/26/2012 11:41:06 AM
Bottom Line : Yes, I would recommend this to a friend
Comments :Hi Utsav. The tunic is so gorgeous. I bought it for my daughter and She loved it. The tunic is more prettier than in the color. The item arrived in good condition and your customer service is also good. Thank u Utsav
 
 
Keep ahead in the fashion race by wearing this trendy tunic. Feminism wrapped with stylish prints to explore your true self in this whey off white and blue pure georgette embroidered tunic. This readymade tunic is exclusively adorned with flower, geometric and abstract print which creates a blithe and buoyant look. Grab this outfit before the next season. Slight variation in color  is possible.
   Very impressed.
By Radhika from Germany on 3/26/2012 11:42:31 AM
Bottom Line :Yes, I would recommend this to a friend
Comments : I am very happy with the choice. I made on buying this tunic. I can wait to wear it. I am very impressed. Thank you for everything.
 
Wonderful looking dress is especially designed to give a new style to your collection. Create a magical sensation with your presence by wearing this sable black cotton embroidered tunic. This readymade tunic is magnificiently designed with resham work showcasing some really mesmerizing and innovative patterns. Grab this tunic before the next summer season. Slight variation in color is possible.
   Nice for eveyday over jeans
By Googie from San Francisco CA on 3/26/2012 1:50:25 PM
Bottom Line : Yes, I would recommend this to a friend
Comments : Perfect I love this. I can wear this over my skinny jeans. Just what more I needed...