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WHY SHOP FOR SAREES AT UTSAV?
- The largest variety by any stretch of the imagination.
- Absolutely and incredibly authentic stuff from master craftsmen.
- 'Exclusive' sarees that cannot be found anywhere else in the online market.
- Different varieties of sarees sourced from different states - all in one site.
- Every colour, every fabric, every kind of work, every style available.
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- REVIVAL OF AN IMPERIAL CRAFT - ZARDOZI :
From the medieval times the art of Zardozi has flourished, reaching its zenith under the patronage of Emperor Akbar. This gorgeous embroidery reveals artistic use of laid stitch with golden thread. It can be seen in wall hangings, chain stitch on zardosi saris, caps and other articles with heavy embroidery. As the embroidery is densely performed, designs done are extremely intricate. A zardosi saree takes 4 to 6 months to make, depending on how complicated the designs. However, it all depends on the intricacy of designs and patterns to be created on the sari. Weaving ethnic saris is a functional art of India, which has been going on for centuries within a great fabric of Indian
traditional weavers. - If you are looking forzardozi saree shop, please visit our online saree catalogue which gives you exclusive zardosi collection of ethnic saris for weddings and marriages, zardosi sarees, zardosy sarees saris for formal occasion and much more for online shopping for online shopping
- CREATION OF ZARDOZI :
The gold wire known as zari is the thread used for zardozi embroidery. The making of zari thread is a very tedious job involving winding, twisting, wire drawing and gold plating of thread. The embroidery of zari zardozi is performed in a very interesting manner. Gold wire is carefully revolved around a silver bar tapered at one end. Then they are heated in furnace till gold and silver alloy is formed. The gilt wire, when drawn through a series of holes made on steel plates, comes out glittering as gold. The gold-coated silver wire is then flattened and twisted around silk thread to obtain zari.
- Zardozi has remained as an appliqué method of embroidery. With one hand the craftsman holds a retaining thread below the fabric. In the other he holds a hook or a needle with which he picks up the appliqué materials. Then he passes the needle or hook through the fabric. After hours of painstaking labor, the result is an exquisite gold-veined work of art.
- THE DECLINE :
During the rule of Aurangzeb, the royal patronage extended to craftsmen was stopped. Many craftsmen left Delhi to seek work in the courts of Rajasthan and Punjab. The onset of industrialization in the 18th and 19th centuries was another setback. Most of the craftsmen turned to other occupations.
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- The non availability of gold on a large scale became a hurdle in the making of zari threads. The problem was overcome by combining copper wire with a golden sheen and gold colored silk thread.
- Another major problem was the availability of skilled zardozi craftsmen. As the craft was on decline, the number of craftsmen decreased, as they had taken on other jobs. But with the revival of the craft, their number began to increase.
- INNOVATIONS AND SUCCESS :
New designs and products have been introduced apart from the traditional ones. Some of the products are cushion and pillow covers, bedspreads, handbags, sandals and buttons. - Zardozi on kurta-pajamas and chooridar- achkans (tight trousers and men’s coat) have gained popularity among the men.
- Zardozi-embroidered garments have become quite popular with Indians abroad. Zardozi is also beginning to attract the attention of top fashion designers the world over.
- THE PRESENT GLORY :
For the time being, Surat and Banaras remain the principal saree suppliers of zari material and zardozi crafts. Major handicraft shops sell these embroidered garments, which have become very popular now. Taking orders for embroidery to the customer’s specifications is a major development brought into this art by the craftsmen. As a whole, the popularity of this extraordinary craft is quite on rise. All the saree stores in India have rich collection of zardosi saris. - utsavfashion.com is a shopping service provider for the large Indian community residing in USA, New York, Los Angeles, California, Chicago, Illinois, Houston, Texas, Philadelphia, Pennsylvania, Phoenix, Arizona, San Diego, California, Dallas, Texas, San Antonio, Texas, Austin, Detroit, Michigan, San Jose, California, Indianapolis, Indiana, San Francisco, California, Jacksonville, Florida, Columbus, Ohio, Austin, Texas, Memphis, Indiana, Indianapolis, Iowa, Des Moines, Tennessee, Baltimore, Maryland, Milwaukee, Wisconsin, Boston, Massachusetts, Charlotte, North Carolina, El Paso, Texas, Washington, D.C., Seattle, Washington, Fort Worth, Texas, Denver, Colorado, Nashville-Davidson, Tennessee, Portland, Oregon, Oklahoma City, Oklahoma, Wyoming, Cheyenne, Las Vegas, Nevada, Massachusetts, Boston, Hawaii, Sydney, Mauritius, Fiji Is., Australia, Singapore, India, Malaysia and other parts of world.
Most Recent Customer Reviews 
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Loved It.By Ellie from Gabon on 3/28/2012 11:04:33 AM
Bottom Line : Yes, I would recommend this to a friend
Comments : I have received the saree today. Its gorgeous. Thanks for the lovely saree. Very beautiful. I Love the colour. Thanks a lot.
Good Quality.By Shenna from Djibouti on 3/28/2012 11:08:50 AM
Bottom Line : Yes, I would recommend this to a friend
Comments : I have got my saree today. I am very happy to receive it on time. Its very beautiful, and I like the job done for the saree. Thank you so much.
Very Happy.By Bernice from Kosovo on 3/28/2012 10:51:53 AM
Bottom Line : Yes, I would recommend this to a friend
Comments : Hello, just to let you know that I received my saree today. I am very happy with my purchase. Thank you for your efficient service
Wonderful SareeBy Mariah from Jamaica on 3/28/2012 11:11:57 AM
Bottom Line : Yes, I would recommend this to a friend
Comments : Hi, thanks for the beautiful saree and blouse. Very beautiful. Thank you for the wonderful service. Good luck and best wishes to everyone at Utsav fashion.