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WHY SHOP FOR SAREES AT UTSAV?
- The largest variety by any stretch of the imagination.
- Absolutely and incredibly authentic stuff from master craftsmen.
- 'Exclusive' sarees that cannot be found anywhere else in the online market.
- Different varieties of sarees sourced from different states - all in one site.
- Every colour, every fabric, every kind of work, every style available.
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- Jamevaar are most unique. Like the finest paisley design, very intricate, largets motifts, orient designing, Indian culture woven in weaves of Jamavar in Kashmir, India. Pashmina Jamavars, jamevaar saris are hot fashion since centuries. Recommended by the world's leading fashion designers, a jamevaar sarees, Pashmina Jamavar is still a fashion amongst the rich, bold and beautiful people of UK, Europe, USA and the rest of the world. Utsav Fashion offers you largest saree catalogue on internet where you can find exclusive jamavar saree collection of jamevar saris, jamevaar sarees in different designs and colors for festivals and traditional get together for online shopping.
- L’AFFAIRE JAMAWAR : The glory, and the colors of nature captured skillfully on cloth characterize the famous Jamawars of Kashmir. “Jama” means robe and “war” is yard. King and nobles bought the woven fabric by the yard, wearing it as a gown or using it as a wrap or shawl.
- WEAVING JAMAWAR : The base of the Jamawar was always wool-with perhaps addition of a little cotton. The brocaded parts were woven in silk or pashmina. Most of the designs were floral, with the kairy or paisley as the predominant motif.
- The art of weaving a Jamavar was painstaking and intricate one. Several kannis or little wooden shuttles of different colors were used for a single weft line of the fabric. Upto 50 colors could be worked into one shawl-the most popular colors being zard (yellow), sufed (white), mushki (black), ferozi (turquoise), ingari (green), uda (purple), gulnar (crimson) and kirmiz (scarlet). Months of hard work went into the preparation for each Jamawar, with not more than an inch being added per day in a 48-inch width of material.
- HISTORICAL BACKGROUND : Said to have been brought to Kashmir from Persia many centuries ago, the art of Jamevar weaving grew and flourished, reaching its zenith during the Mughal period. Emperor Akbar was one of its greatest patrons. He brought many weavers from East Turkestan to Kashmir.
- The early 19th century saw a major innovation in the weaving of the Jamevaar. Embroidery began to be used to enhance and embellish the woven design. Some shawls actually recreated the entire woven design in embroidery so skillfully that it was hard to tell one from the other!
- However, by the end of the century, the art of Jamavar weaving had begun to wane. Jamevar weaving had mainly flourished when the craftsman’s time and patience had been unlimited; when the superb quality of his work had brought him as much if not more satisfaction than the money he earned from it, when the patronage he enjoyed had been both discerning and magnanimous.
- With industrialization, urbanization and the quickening tempo of modern life, all this changed, reducing this beautiful art to a relic. Jamewars survived only as valuable and cherished antiques in a few homes and museums.
- REVIVING THE ART :In recent years, the Indian government has attempted a modest revival of this art by setting up a shawl weaving center at Kanihama in Kashmir.
- Efforts to revive this art have also been made by bringing in innovations like the creation of Jamevaar saris by craftsmen in Varanasi.
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- Each sari is a shimmering tapestry of intricate design, in colors that range from the traditionally deep, rich shades to delicate pastels. A minimum of four months of patient effort goes into the creation of each Jamawar sari.
- Many of the Jamawar sarees now have matching silk shawls attached to them, creating elegant ensembles fit for royalty. New things are being tried out to make jamwar more popular. Saris woven equally in silk and pashmina; saris embellished by the incredibly minute aksi embroidery and taking more than nine months to complete; saris which draw inspiration from the weaving techniques of Bhutan-all these are being experimented with and improved upon.
- Another and perhaps the most vital project is the documentation of the various motifs of the Jamawar weave, so that this ancient and exquisite art may be preserved for generations to come.
- Utsavfashion.com is a shopping service provider for the large Indian community residing in USA, New York, Los Angeles, California, Chicago, Illinois, Houston, Texas, Philadelphia, Pennsylvania, Phoenix, Arizona, San Diego, California, Dallas, Texas, San Antonio, Texas, Austin, Detroit, Michigan, San Jose, California, Indianapolis, Indiana, San Francisco, Jacksonville, Florida, Columbus, Ohio, Austin, Texas, Memphis, Indiana, Indianapolis, Iowa, Des Moines, Tennessee, Baltimore, Maryland, Milwaukee, Wisconsin, Boston, Massachusetts, Charlotte, North Carolina, El Paso, Texas, Washington, D.C., Seattle, Washington, Fort Worth, Denver, Colorado, Nashville-Davidson, Tennessee, Portland, Oregon, Oklahoma City, Oklahoma, Wyoming, Cheyenne, Las Vegas, Nevada, Massachusetts, Boston, Hawaii, Sydney, Mauritius, Fiji Is., Australia, Singapore, India, Malaysia and other parts of world.
Most Recent Customer Reviews 
More Reviews >>
Loved It.By Ellie from Gabon on 3/28/2012 11:04:33 AM
Bottom Line : Yes, I would recommend this to a friend
Comments : I have received the saree today. Its gorgeous. Thanks for the lovely saree. Very beautiful. I Love the colour. Thanks a lot.
Good Quality.By Shenna from Djibouti on 3/28/2012 11:08:50 AM
Bottom Line : Yes, I would recommend this to a friend
Comments : I have got my saree today. I am very happy to receive it on time. Its very beautiful, and I like the job done for the saree. Thank you so much.
Very Happy.By Bernice from Kosovo on 3/28/2012 10:51:53 AM
Bottom Line : Yes, I would recommend this to a friend
Comments : Hello, just to let you know that I received my saree today. I am very happy with my purchase. Thank you for your efficient service
Wonderful SareeBy Mariah from Jamaica on 3/28/2012 11:11:57 AM
Bottom Line : Yes, I would recommend this to a friend
Comments : Hi, thanks for the beautiful saree and blouse. Very beautiful. Thank you for the wonderful service. Good luck and best wishes to everyone at Utsav fashion.