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WHY SHOP FOR SAREES AT UTSAV?

  • The largest variety by any stretch of the imagination.
  • Absolutely and incredibly authentic stuff from master craftsmen.
  • 'Exclusive' sarees that cannot be found anywhere else in the online market.
  • Different varieties of sarees sourced from different states - all in one site.
  • Every colour, every fabric, every kind of work, every style available.
  • Indian brocade fabric enjoyed undisputed supremacy all over the world for over 3000 years. Brocade weaving, especially with gold and silver, has been an age-old tradition in India. There are two broad classes of brocades. Silk Brocade or silk and zari brocades with gold and silver threads both are used in brocade sari. The most important material in brocade weaving is silk. It facilitates lovely weaves, is durable, strong, fine and smooth.
  • Utsav Fashion gives you brocade saris, silk brocade fabrics, brocade swatches with number of designs, also you can learn more about brocade fabric and its origin.
  • REFINING SILK FOR BROCADE MAKING :
    Raw silk is specially treated for brocades. It is first twisted (called ‘silk throwing’) after which the threads undergo reeling and checking for uniformity and roundness. When the yarn has been processed, it is bleached and “degummed”, as raw silk has a gum-like substance (sericin) in its composition. This has to be removed in order to bring out the sheen and softness and to enable penetration of the dye. The task has to be done with great care as the fibers can weaken or get damaged. The silk is boiled in soap water for a certain duration and then sent for dying.
  • IMPORTANCE OF COLOR :
    Color plays a vital part in weaving a brocade. The charm and subtle beauty of the brocade depends upon color synchronization. Colors are surcharged with nuances of mood and poetic association in fabrics and weaving as much as in painting.
  • Red - the color of love. The three tones of red evoke the three states of love.
    Yellow - is the color of vasant (spring), of young blossoms, southern winds and swarms of bees.
    Nila (indigo) - the color of Lord Krishna who is likened to a rain-filled cloud.
    Hari nila - the color of water in which the sky is reflected.
    Gerwa (saffron) - the color of the earth and of the yogi the wandering minstrel, the seer, the poet who renounces the world.
  • Earlier, vegetable dyes were used during weaving. These produced fast colors, lasted for almost a generation, and remained as beautiful and vivid as ever. Nowadays aniline dyes have gained popularity as they are cheaper, less time-consuming and produce a larger variety of colors.
  • MAKING NAKSHAS (DESIGNS) ON BROCADES :
    Making of nakshas (designs) forms an important part of brocade weaving. Banaras is the main center where the nakshabandha (designer) tradition prevails. The skill and imagination of nakshabandha plays a prominent part in making of designs. Designs are associated with legends and symbolism. The most popular motifs are drawn from nature.
  • In Banaras, it is said that nakshabandha families were brought to this country during the reign of Muhammed Tughlak (1325-1350 A.D.). They were supreme masters of the art of tying designs into the loom. Local artisans and weavers learned this art from these great craftsmen
  • Some of these craftsmen were also great poets-perhaps they wove their poetry into their designs. One such renowned poet was Ghias-I-Naqsband, mentioned in Abul Fazl’s ‘Ain-I-Akbari’.
  • The nakshas are first worked on paper. This part of the work is called likhai (writing). The nakshabandha then makes a little pattern of it in a framework of cotton threads like a graph. This pattern gives guidance to the working of that design into weaving.
  • CURRENT SCENARIO :
    Today brocades are still used by some for curtains, stylish sarees and upholstery. Brocaded fabric saris and lehengas (long skirts) are still in demand for marriages, religious ceremonies and other auspicious and social occasions. Indian brocades are also in great demand abroad and foreign designers are fashioning garments of this material that lends itself so well to the creation of fantasies.
  • Looking back a hundred years, one is amazed to find that in spite of rapid industrialization, most of the age-old centers of handloom textiles still continue to produce beautifully woven fabrics which is widely used in pretty sarees. The main centers besides Banaras are Ahmedabad and Surat where special saris of the finest silk, gauze and gold with lively color schemes are woven. Murshidabad in Bengal was a reputed center for kimkhab during the 19th century. Paithan and Aurangabad are other centers of silk brocade manufacture. In the south, Triuchirapalli and Tanjore produce a variety of kimkhabs known as gulbadan in which gold wire is used profusely.
  • Brocade weaving, a craft that was on the decline, is again showing a very promising trend. Most of the credit for this goes to the village handloom weavers, designers and dyers who, with their combined efforts, have kept alive our tradition of weaving.
  • THE ONLINE :
    www.utsavfashion.com online dealing with brocade saris, silk brocade fabrics, brocade swatches with number of designs, learn more about brocade fabric and its origin, buy brocade sarees online
  • brocade fabric and its origin, buy brocade sarees online
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Most Recent Customer Reviews

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Add a vibrant burst of colour to your wardrobe with this citreous yellow net saree. It is exclusively designed with resham work in beautiful floral pattern. Drape it on with matching accessories and you are sure to get compliments. So grab this piece as early as possible. As shown blouse can be made available and also can be customized as per your style or pattern subject to fabric limitation. Slight variation in color and patch patti pattern is possible.
   Lovely and attractive.
By Nadiyaa from India on 7/28/2011 12:05:29 PM
Bottom Line : Yes, I would recommend this to a friend
Comments : Very beautiful saree. I really liked the net fabric and resham embroidery. THNK U
 
Printed sarees is all time favroite and give an attractive look to anyone who wears it. Your wardrobe would be incomplete without a lovely printed saree. Look stunningly beautiful in this yellow and green faux georgette saree. This saree is showing some really mesmerizing and innovative patterns done with flower print. As shown blouse can be made available and also can be customized as per your pattern subject to fabric limitation. Slight variation in color is possible.
   Simply amazing.
By Padmini from Mexico on 7/26/2011 1:33:13 PM
Bottom Line : Yes, I would recommend this to a friend
Comments : Love this beautiful looking saree. It’s Very affordable and of great quality. Came just as I expected. will definitely purchase from this site again.
 
 
Each a master piece in its class glorifying your timeless beauty. Have a blast this season with this beautiful moody maroon viscose saree design to glamorize every woman beauty. This ravishing saree is amazingly embroidered with resham and sequins work. As shown blouse can be made available and also can be customized as per your style or pattern subject to fabric limitation. Slight variation in colour, patch patti and viscose pattern is possible.
   Superb Saree.
By Cady from China on 7/23/2011 10:58:10 AM
Bottom Line : Yes, I would recommend this to a friend
Comments : Thanks Utsav for sending me a nice saree. It was lovely. Blouse fitting was perfect. Thank you to the utsav team.
 
With charming beauty, sarees bring out the innate power of women with the biggest trends. You will be a center of attraction in the party by draping this glaucous olive green faux shimmer georgette print saree. This graceful drape is stylishly embellished with self print, resham, zari, patch and sequins work in form of designer motifs. The splendid pallu with a rich embroidered patch around the border is showing its exclusivity. Paired with a matching blouse to add the glam. Slight variation in color and patch patti pattern is possible.
   Beautiful Saree
By Vippan from Mauritius on 7/27/2011 12:13:56 AM
Bottom Line : Yes, I would recommend this to a friend
Comments : Nice saree ..the colour is rare... the border is beautiful as well .