WHY SHOP FOR SAREES AT UTSAV?

  • The largest variety by any stretch of the imagination.
  • Absolutely and incredibly authentic stuff from master craftsmen.
  • 'Exclusive' sarees that cannot be found anywhere else in the online market.
  • Different varieties of sarees sourced from different states - all in one site.
  • Every colour, every fabric, every kind of work, every style available.
  • Indian brocade fabric enjoyed undisputed supremacy all over the world for over 3000 years. Brocade weaving, especially with gold and silver, has been an age-old tradition in India. There are two broad classes of brocades. Silk Brocade or silk and zari brocades with gold and silver threads both are used in brocade sari. The most important material in brocade weaving is silk. It facilitates lovely weaves, is durable, strong, fine and smooth.
  • Utsav Fashion gives you brocade saris, silk brocade fabrics, brocade swatches with number of designs, also you can learn more about brocade fabric and its origin.
  • REFINING SILK FOR BROCADE MAKING :
    Raw silk is specially treated for brocades. It is first twisted (called ‘silk throwing’) after which the threads undergo reeling and checking for uniformity and roundness. When the yarn has been processed, it is bleached and “degummed”, as raw silk has a gum-like substance (sericin) in its composition. This has to be removed in order to bring out the sheen and softness and to enable penetration of the dye. The task has to be done with great care as the fibers can weaken or get damaged. The silk is boiled in soap water for a certain duration and then sent for dying.
  • IMPORTANCE OF COLOR :
    Color plays a vital part in weaving a brocade. The charm and subtle beauty of the brocade depends upon color synchronization. Colors are surcharged with nuances of mood and poetic association in fabrics and weaving as much as in painting.
  • Red - the color of love. The three tones of red evoke the three states of love.
    Yellow - is the color of vasant (spring), of young blossoms, southern winds and swarms of bees.
    Nila (indigo) - the color of Lord Krishna who is likened to a rain-filled cloud.
    Hari nila - the color of water in which the sky is reflected.
    Gerwa (saffron) - the color of the earth and of the yogi the wandering minstrel, the seer, the poet who renounces the world.
  • Earlier, vegetable dyes were used during weaving. These produced fast colors, lasted for almost a generation, and remained as beautiful and vivid as ever. Nowadays aniline dyes have gained popularity as they are cheaper, less time-consuming and produce a larger variety of colors.
  • MAKING NAKSHAS (DESIGNS) ON BROCADES :
    Making of nakshas (designs) forms an important part of brocade weaving. Banaras is the main center where the nakshabandha (designer) tradition prevails. The skill and imagination of nakshabandha plays a prominent part in making of designs. Designs are associated with legends and symbolism. The most popular motifs are drawn from nature.
  • In Banaras, it is said that nakshabandha families were brought to this country during the reign of Muhammed Tughlak (1325-1350 A.D.). They were supreme masters of the art of tying designs into the loom. Local artisans and weavers learned this art from these great craftsmen
  • Some of these craftsmen were also great poets-perhaps they wove their poetry into their designs. One such renowned poet was Ghias-I-Naqsband, mentioned in Abul Fazl’s ‘Ain-I-Akbari’.
  • The nakshas are first worked on paper. This part of the work is called likhai (writing). The nakshabandha then makes a little pattern of it in a framework of cotton threads like a graph. This pattern gives guidance to the working of that design into weaving.
  • CURRENT SCENARIO :
    Today brocades are still used by some for curtains, stylish sarees and upholstery. Brocaded fabric saris and lehengas (long skirts) are still in demand for marriages, religious ceremonies and other auspicious and social occasions. Indian brocades are also in great demand abroad and foreign designers are fashioning garments of this material that lends itself so well to the creation of fantasies.
  • Looking back a hundred years, one is amazed to find that in spite of rapid industrialization, most of the age-old centers of handloom textiles still continue to produce beautifully woven fabrics which is widely used in pretty sarees. The main centers besides Banaras are Ahmedabad and Surat where special saris of the finest silk, gauze and gold with lively color schemes are woven. Murshidabad in Bengal was a reputed center for kimkhab during the 19th century. Paithan and Aurangabad are other centers of silk brocade manufacture. In the south, Triuchirapalli and Tanjore produce a variety of kimkhabs known as gulbadan in which gold wire is used profusely.
  • Brocade weaving, a craft that was on the decline, is again showing a very promising trend. Most of the credit for this goes to the village handloom weavers, designers and dyers who, with their combined efforts, have kept alive our tradition of weaving.
  • THE ONLINE :
    www.utsavfashion.com online dealing with brocade saris, silk brocade fabrics, brocade swatches with number of designs, learn more about brocade fabric and its origin, buy brocade sarees online
  • brocade fabric and its origin, buy brocade sarees online
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Most Recent Customer Reviews

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This red, fawn and turquoise faux georgette saree is beautifully adorned with abstract print, resham, zari and patch patti work in shape floral motif. As shown blouse can be made available and also can be customized as per your style or pattern subject to fabric limitation. Slight variation in colour and patch patti pattern is possible.
   Loved It.
By Ellie from Gabon on 3/28/2012 11:04:33 AM
Bottom Line : Yes, I would recommend this to a friend
Comments : I have received the saree today. Its gorgeous. Thanks for the lovely saree. Very beautiful. I Love the colour. Thanks a lot.
 
This peach and grey net and brasso saree  is showing some amazing embroidery done with resham, sequins and patch patti work.  As shown blouse can be made available and also can be customized as per your style or pattern subject to fabric limitation. Slight variation in color and patch patti pattern is possible.
   Good Quality.
By Shenna from Djibouti on 3/28/2012 11:08:50 AM
Bottom Line : Yes, I would recommend this to a friend
Comments : I have got my saree today. I am very happy to receive it on time. Its very beautiful, and I like the job done for the saree. Thank you so much.
 
 
This yellow and pink net and faux georgette half half double dye saree is beautifully designed with resham, zari and dupion patch patti work done in form of floral motif. Beautiful embroidery work in pallu and brasso work in pleat area is enhancing the beauty of this saree. As shown contrasting pink faux georgette blouse can be made available and also can be customized as per your style or pattern subject to fabric limitation. Slight variation in colour and patch patti is possible.
   Very Happy.
By Bernice from Kosovo on 3/28/2012 10:51:53 AM
Bottom Line : Yes, I would recommend this to a friend
Comments : Hello, just to let you know that I received my saree today. I am very happy with my purchase. Thank you for your efficient service
 
This onion pink and deep purple shimmer faux georgette and brasso half half saree is beautifully designed with resham, zari, sequins, self weaving and patch work done in form of floral motif. Beautiful multicolour embroidered patch patti border is adding extra glam in this saree. Available with matching blouse, blouse shown in this image is just for photography purpose. Accessories shown in this image is just for photography purpose. Slight variation in colour and patch patti is possible.
   Wonderful Saree
By Mariah from Jamaica on 3/28/2012 11:11:57 AM
Bottom Line : Yes, I would recommend this to a friend
Comments : Hi, thanks for the beautiful saree and blouse. Very beautiful. Thank you for the wonderful service. Good luck and best wishes to everyone at Utsav fashion.