WHY SHOP FOR SAREES AT UTSAV?

  • The largest variety by any stretch of the imagination.
  • Absolutely and incredibly authentic stuff from master craftsmen.
  • 'Exclusive' sarees that cannot be found anywhere else in the online market.
  • Different varieties of sarees sourced from different states - all in one site.
  • Every colour, every fabric, every kind of work, every style available.
  • REVIVAL OF AN IMPERIAL CRAFT - ZARDOZI :
    From the medieval times the art of Zardozi has flourished, reaching its zenith under the patronage of Emperor Akbar. This gorgeous embroidery reveals artistic use of laid stitch with golden thread. It can be seen in wall hangings, chain stitch on zardosi saris, caps and other articles with heavy embroidery. As the embroidery is densely performed, designs done are extremely intricate. A zardosi saree takes 4 to 6 months to make, depending on how complicated the designs. However, it all depends on the intricacy of designs and patterns to be created on the sari. Weaving ethnic saris is a functional art  of  India,  which  has been going on for  centuries within a great  fabric of Indian
    traditional weavers.
  • If you are looking forzardozi saree shop, please visit our online saree catalogue which gives you exclusive zardosi collection of ethnic saris for weddings and marriages,zardosi sarees, zardosy sarees saris for formal occasion and much more for online shopping for online shopping
  • CREATION OF ZARDOZI :
    The gold wire known as zari is the thread used for zardozi embroidery. The making of zari thread is a very tedious job involving winding, twisting, wire drawing and gold plating of thread. The embroidery of zari zardozi is performed in a very interesting manner. Gold wire is carefully revolved around a silver bar tapered at one end. Then they are heated in furnace till gold and silver alloy is formed. The gilt wire, when drawn through a series of holes made on steel plates, comes out glittering as gold. The gold-coated silver wire is then flattened and twisted around silk thread to obtain zari.
  • Zardozi has remained as an appliqué method of embroidery. With one hand the craftsman holds a retaining thread below the fabric. In the other he holds a hook or a needle with which he picks up the appliqué materials. Then he passes the needle or hook through the fabric. After hours of painstaking labor, the result is an exquisite gold-veined work of art.
  • THE DECLINE :
    During the rule of Aurangzeb, the royal patronage extended to craftsmen was stopped. Many craftsmen left Delhi to seek work in the courts of Rajasthan and Punjab. The onset of industrialization in the 18th and 19th centuries was another setback. Most of the craftsmen turned to other occupations.
  • The non availability of gold on a large scale became a hurdle in the making of zari threads. The problem was overcome by combining copper wire with a golden sheen and gold colored silk thread.
  • Another major problem was the availability of skilled zardozi craftsmen. As the craft was on decline, the number of craftsmen decreased, as they had taken on other jobs. But with the revival of the craft, their number began to increase.
  • INNOVATIONS AND SUCCESS :
    New designs and products have been introduced apart from the traditional ones. Some of the products are cushion and pillow covers, bedspreads, handbags, sandals and buttons.
  • Zardozi on kurta-pajamas and chooridar- achkans (tight trousers and men’s coat) have gained popularity among the men.
  • Zardozi-embroidered garments have become quite popular with Indians abroad. Zardozi is also beginning to attract the attention of top fashion designers the world over.
  • THE PRESENT GLORY :
    For the time being, Surat and Banaras remain the principal saree suppliers of zari material and zardozi crafts. Major handicraft shops sell these embroidered garments, which have become very popular now. Taking orders for embroidery to the customer’s specifications is a major development brought into this art by the craftsmen. As a whole, the popularity of this extraordinary craft is quite on rise. All the saree stores in India have rich collection of zardosi saris.
  • utsavfashion.com is a shopping service provider for the large Indian community residing in USA, New York, Los Angeles, California, Chicago, Illinois, Houston, Texas, Philadelphia, Pennsylvania, Phoenix, Arizona, San Diego, California, Dallas, Texas, San Antonio, Texas, Austin, Detroit, Michigan, San Jose, California, Indianapolis, Indiana, San Francisco, California, Jacksonville, Florida, Columbus, Ohio, Austin, Texas, Memphis, Indiana, Indianapolis, Iowa, Des Moines, Tennessee, Baltimore, Maryland, Milwaukee, Wisconsin, Boston, Massachusetts, Charlotte, North Carolina, El Paso, Texas, Washington, D.C., Seattle, Washington, Fort Worth, Texas, Denver, Colorado, Nashville-Davidson, Tennessee, Portland, Oregon, Oklahoma City, Oklahoma, Wyoming, Cheyenne, Las Vegas, Nevada, Massachusetts, Boston, Hawaii, Sydney, Mauritius, Fiji Is., Australia, Singapore, India, Malaysia and other parts of world.

Most Recent Customer Reviews

More Reviews >>
Beige net resham embroidered saree. Available with matching blouse, blouse shown in the image is just for photography purpose. (Slight variation in color and patch border is possible.)
   superb
By sunu from merseyside united kingdom on 5/9/2013 11:43:37 PM
Bottom Line : Yes, I would recommend this to a friend
Comments :gorgeous saree, looks even better than the photograph, amazing, very happy with this saree.
 
Different occasions demand different looks and the design finds much importance after the rich the colour. This suede cream faux georgette saree with blouse is beautifully designed. This saree is embellished with golden dot print, resham, zari, sequins and patch work. Deep fawn raw silk blouse is available with this and the blouse shown is only for photography purpose. Slight variation in color and patch patti pattern is possible.
   Beautiful Saree
By Texan from Texas on 5/8/2013 8:58:52 AM
Bottom Line : Yes, I would recommend this to a friend
Comments : This is a very beautiful saree and true to the picture. Very impressed with it
 
 
Wine faux chiffon saree designed with resham, zari and patch border work. As shown matching blouse can be made available and also can be customized as per your style or pattern subject to fabric limitation. (Slight variation in color is possible. )
   I LOVE IT
By Mahreen from NEW JERSEY on 5/17/2013 5:34:45 AM
Bottom Line : Yes, I would recommend this to a friend.
Comments :I just bought this saree and i love the color and stitching
 
Purple and light green net and brasso faux georgette saree designed with zari, resham, stone and patch border work. Available with matching blouse, blouse shown in the image is just for photography purpose. (Slight variation in color and patch border is possible.)
   Superb Saree
By Devi from Melbourne on 5/17/2013 5:20:06 AM
Bottom Line : Yes, I would recommend this to a friend
Comments :Saree is just as same as photo...thanks to utsav to sell such a beautiful and latest designed sarees....i want to say just one word...that .....I loved it.........
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