WHY SHOP FOR SAREES AT UTSAV?

  • The largest variety by any stretch of the imagination.
  • Absolutely and incredibly authentic stuff from master craftsmen.
  • 'Exclusive' sarees that cannot be found anywhere else in the online market.
  • Different varieties of sarees sourced from different states - all in one site.
  • Every colour, every fabric, every kind of work, every style available.
  • Jamavar fabric has been a hot fashion statement since many centuries ago. Jamavar fabric have been recommended by world�s leading fashion designers. Pashmina Jamavar is still in vogue amongst the rich, bold and beautiful women of America, Britain and Europe. Clothes made of Jamavar fabric look exquisite and unique. They offer finest paisley designs with complex large motifs and orient designing coming straight from the weavers of Kashmir.
  • Not only the glory but also the colors of nature that have been captured skillfully on cloth does characterize the famous Jamavars of Kashmir. �Jama� refers to robe and �war� refers to yard. Kings and nobles used to purchase the woven fabric by the yard and then wearing it as a gown or even using it as a wrap or shawl.
  • The very base of Jamavar was more often wool with addition to little cotton. The brocaded patterns were woven either in silk or pashmina with most of the designs being floral.
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  • The very art of weaving a Jamavar fabric is quite painstaking and complex one. Various kannis and little wooden shuttles of varied colors were used for a single weft line of the fabric. Nearly fifty colors can be worked into one shawl with most colors being yellow, white, black, green, purple and scarlet, to name a few. Months of hardwork is gone into the preparation for each Jamavar and not an inch being added per day within a 48 inch width of material.
  • Stating its history, the very art of Jamawar weaving did grew and flourished, reaching its top position during the Mughal period. During that time, emperor Akbar used to be one of the greatest patrons. He brought in several weavers from East Turkestan to Kashmir.
  • The opening of 19th century saw a major innovation in the weaving of Jamawar. Embroidery used to enhance and embellish the woven design. But, at the end of century, the art began to wane. The industrialization and urbanization has reduced this beautiful art to a halt.
  • However, recently, the Indian government has attempted a modest revival of this art via setting up various fabric weaving centers in Kashmir.

Most Recent Customer Reviews

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Beige net resham embroidered saree. Available with matching blouse, blouse shown in the image is just for photography purpose. (Slight variation in color and patch border is possible.)
   superb
By sunu from merseyside united kingdom on 5/9/2013 11:43:37 PM
Bottom Line : Yes, I would recommend this to a friend
Comments :gorgeous saree, looks even better than the photograph, amazing, very happy with this saree.
 
Different occasions demand different looks and the design finds much importance after the rich the colour. This suede cream faux georgette saree with blouse is beautifully designed. This saree is embellished with golden dot print, resham, zari, sequins and patch work. Deep fawn raw silk blouse is available with this and the blouse shown is only for photography purpose. Slight variation in color and patch patti pattern is possible.
   Beautiful Saree
By Texan from Texas on 5/8/2013 8:58:52 AM
Bottom Line : Yes, I would recommend this to a friend
Comments : This is a very beautiful saree and true to the picture. Very impressed with it
 
 
Wine faux chiffon saree designed with resham, zari and patch border work. As shown matching blouse can be made available and also can be customized as per your style or pattern subject to fabric limitation. (Slight variation in color is possible. )
   I LOVE IT
By Mahreen from NEW JERSEY on 5/17/2013 5:34:45 AM
Bottom Line : Yes, I would recommend this to a friend.
Comments :I just bought this saree and i love the color and stitching
 
Purple and light green net and brasso faux georgette saree designed with zari, resham, stone and patch border work. Available with matching blouse, blouse shown in the image is just for photography purpose. (Slight variation in color and patch border is possible.)
   Superb Saree
By Devi from Melbourne on 5/17/2013 5:20:06 AM
Bottom Line : Yes, I would recommend this to a friend
Comments :Saree is just as same as photo...thanks to utsav to sell such a beautiful and latest designed sarees....i want to say just one word...that .....I loved it.........
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