Beige is the mantra for the season as a whole. Call it a pale, sandy fawn - women can look really chic in beige! In the Utsav showcase, if you look anywhere from casual cottons to the most expensive designer collections, you will see almost every tint of beige - from the palest 'natural' to more golden hints of terracotta and, even, the creamier versions of khaki. Any one shade is sure to steal your heart!

Beige-based Sarees? It's all there from cottons to silks, traditional wear to contemporary. Then move on to the Lehengas section. There's a fascinating range of this very gorgeous attire in designs spanning Wedding Lehenga, Bridal Lehenga, Mermaid Lehenga, Designer Lehenga, Umbrella Lehenga, Bollywood Lehenga, A-line Bridal Lehenga and so much more. The colour is finding increasing acceptance as bridal attires and wedding wear. Since beige is such a wonderful base colour, it lends itself beautifully to embellishments like sequins work, aari work, cutdana work, zari work, beads work, resham embroidery, booti work, dori embroidery work, dumka work, gota patti, kasab work, neemzari work, parsi work, patch work, sitara work, kundan work, stones work, mirror work, zardosi work and so on! No wonder the bride and her guests often glow in beige!

Not all colours are as unisex as beige. Men can wear it as comfortably as women, so Utsav has a spectacular range of sherwanis, churidar kurtas and embroidered tunics in beige, sometimes with a flash of gold or silver blended with it. Its neutrality makes it a great colour for bags and footwear. In fact, a shot of heavy metal; accessories such as gold, bronze, brass or copper belts, shoes and jewellery can jazz up a subtle beige outfit. Beige is hot this season. Indulge!